Marketing & Sales
The incumbent will be responsible for the following activities:
- Conduct market research for the respective businesses inclusive of research for on-boarded clients.
- Developing comprehensive business strategy – including but not limited to pricing, packaging, discounts, partnership etc.
- Building brand strategy, guidelines and activation plans.
- Building communications for respective businesses and working on media partnerships for promotional campaigns.
- Building the marketing ecosystem in-sync with business model and strategy.
- Developing marketing campaign idea and execution plans.
- Developing content and associated marketing strategy – including but not limited to communication for electronic, print and digital media inclusive of website.
- Building a holistic marketing ecosystem for the product and brand.
- Setting up the salesman pitch deck for acquisition of new clients and updating it according to the need of the respective clients.
- Reporting for campaigns and marketing activities.
- Bringing continuous improvement to the business model