The incumbent will be responsible for the following activities:

• Conduct market research for the respective businesses inclusive of research for on-boarded clients.
• Developing comprehensive business strategy – including but not limited to pricing, packaging, discounts, partnership etc.
• Building brand strategy, guidelines and activation plans.
• Building communications for respective businesses and working on media partnerships for promotional campaigns.
• Building the marketing ecosystem in-sync with business model and strategy.
• Developing marketing campaign idea and execution plans.
• Developing content and associated marketing strategy – including but not limited to communication for electronic, print and digital media inclusive of website.
• Building a holistic marketing ecosystem for the product and brand.
• Setting up the salesman pitch deck for acquisition of new clients and updating it according to the need of the respective clients.
• Reporting for campaigns and marketing activities.
• Bringing continuous improvement to the business model