Manager Digital Marketing

Manager Digital Marketing Full-Time

RSS client

Industry

Telecommunication

Career Level

Manager

Primary Experience in

Marketing

Qualification

Minimum Degree: Bachelors with Digital and industry understanding.

Primary Skills

  • Clear understanding of Telecom business and competitive brands.
  • Understanding of strategic frameworks and canvases.
  • Strong functional and marketing related knowledge.
  • Good analytical capabilities and understanding of attribution techniques.
  • Great story telling capabilities, with great communication skills.
  • Strong hold of analytical platforms to create clear ROI expectations.
  • Strong stakeholder management and project management capabilities.
  • Good understanding of agile processes and framework.

Position KPI

  • Drive Digital Marketing agenda in line with company’s strategic ambitions.
  • Developing the marketing strategy to put international web presence architecture in place and improve the involved online marketing approach.
  • Identify opportunities by being a thought leader in the field of digital marketing and attribution, supporting the organization in digitization and transformation.
  • De-construct best practices while competing with the vertical and create benchmarks to measure.
  • Working with CC to implement best in line customer servicing strategies and reducing dependence on legacy channels to reduce costs and dependence.
  • Developing a model and structure around agile marketing activities to change the way of work in the organization.
  • Lead and develop a high performing team of Digital Marketing Experts.Developing the yearly and 3-year digital marketing strategy of the company.
  • Working with stakeholders to develop the right action plans around our strategy.
  • Identifying opportunities in the digital sphere on a daily basis, supporting the organization in its journey towards digital transformation.
  • Implementing and reporting around the right data streams and MarTech ecosystem.
  • Manage the digital marketing budget and analyze ROI against digital marketing spend.
  • Building and managing dashboards from stakeholders and upward reporting.
  • Liaison with internal and external stakeholders to implement company’s strategy and digital marketing vision.
  • Developing and evolving ideas to bring together brand goals, revenue objectives and consumer needs.
  • Working on agile methodology and focusing on customers to improve the experience and consistently test and grow.
  • Changing the way of work in the organization and stakeholders around CFTs and agile way of work.
  • End-to-end funnel improvement and overlooking Multi-Channel Funnel attribution activities.
  • Developing and pushing digital team towards data orientation and questioning / consistently challenging numbers coming from different streams and stakeholders.
  • Telling data-based stories with excellent communication and presentation skills.
  • Involving the available resources to provide best in line customer services and being the best in the game.
  • Improving cost per lead / acquisition through media attribution and market mix modeling.
  • Day to day reporting and project management of community development steps etc.
  • Make sure that IMC and digital is at the heart of every campaign.
  • Team development and resource uplifting as back up for any future contingency.

 


Years of Experience

8 plus of years of experience.

Overview

  • Location: Islamabad
  • Job Title: Manager Digital Marketing
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