Head of Marketing

Head of Marketing Full-Time

RSS client

Industry

Telecommunication

Career Level

Department Head

Primary Experience in

Marketing

Qualification

Minimum Degree: Bachelors with Digital and industry understanding.

Primary Skills

  • Clear understanding of Telecom business and competitive brands.
  • Understanding of strategic frameworks and canvases.
  • Strong functional and marketing related knowledge.
  • Good analytical capabilities and understanding of attribution techniques.
  • Great story telling capabilities, with great communication skills.
  • Strong hold of analytical platforms to create clear ROI expectations.
  • Strong stakeholder management and project management capabilities.
  • Good understanding of agile processes and framework.

Position KPI

  • Drive Marketing agenda in line with company’s strategic ambitions.
  • Developing the marketing strategy to put international web presence architecture in place and improve the involved online marketing approach.
  • Identify opportunities by being a thought leader in the field of marketing and attribution, supporting the organization in digitization and transformation.
  • De-construct best practices while competing with the vertical and create benchmarks to measure.
  • Working with CC to implement best in line customer servicing strategies and reducing dependence on legacy channels to reduce costs and dependence.
  • Developing a model and structure around agile marketing activities to change the way of work in the organization.
  • Lead and develop a high performing team of Marketing Experts.
  • Managing the brand, digital marketing and execution of activities.
  • Create demand for products/offers/services through all communication touch-points, to build and sustain the equity of brand and sub-brands.
  • Link brand strategy and communication action to company’s commercial strategy.
  • Supervision of all product communications (TV, Radio, Print, POS) being handled by brand management executives integrated with segments/VAS teams from professional aspect in a close-loop manner(pre-launch assessment and post-launch evaluation), in order to be responsible for the quality of all those communications.
  • Managing the relationship with advertising agency/agencies for efficient and cost effective communication solutions, quarterly organize an assessment of the performance of advertising agency to keep them in top 2 level of the industry.
  • Maintaining and enhancing the brand equity of the organization and its sub-brands through all touch-points.
  • Supervision of ‘Brand’ , ‘Media’ and ‘Marketing Operations’ teams.
  • Devising effective media strategy that commensurate with brand strategy to build a brand in long run.
  • Developing, managing and proposing company’s thematic/tactical media plans.
  • Ensuring smart and sustainable presence of brand/product on all media including FM, internet, and cable.
  • Acquiring media properties at best rates.
  • Managing the reconciliation of planned versus actual airtime.
  • Providing strategic as well as tactical input to product teams, senior management regarding marketing communication and touch-points.
  • Presentation to senior management for review, feedback and approval.
  • Ensure timely OOH media planning, execution, monitoring and reporting. Managing OOH agencies/vendors contracts and KPI’s.
  • Ensure brand activation planning, execution, monitoring and reporting. Managing activation agencies/vendors contracts and KPI’s.
  • Sponsorship's and events evaluation: managing, planning, executing, monitoring and reporting.
  • Supporting segment teams in all operational tasks and ensure timely execution                

Years of Experience

8 plus of years of experience.

Overview

  • Location: Islamabad
  • Job Title: Head of Marketing
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