Skills – Job Specific:

• BTL Tool, experience in IBM Unica will be preferred
• Advance Excel
• Understanding of Data Science and its Utilization in Telecom Industry
• Customer Lifecycle Understanding
• Digital Marketing
• Understanding of Telecom core systems
• Contextual Marketing

Skills – Generic:

• Analytical Problem Solving
• Excellent presentation skills
• Good in Statistics

• The main objective is to improve quality & engagement of existing Company subscribers and to reduce dormancy and churn
• Customer Life Cycle Management, subscriber engagement, revenue enhancement of all subscriber base
• Proactively manage customer churn using conventional & advanced analytics campaigns
• To design & monitor different BTL campaigns being launched by Company
• Pre and Post analysis of campaigns
• Lead CVM Projects and Partnerships with different OTT players
• Proactively design customer retention campaigns