Assistant Manager Digital Full-Time

RSS client

Industry

Telecommunication

Career Level

Assistant Manager

Job Function

Marketing

Years of Experience

5+ years' work experience in the agency or client side on digital media content and platform management.

Qualification

Postgraduate from top tier university

Primary Skills

  • Strong analytical skills
  • Crisis Management
  • Market Research
  • Presentation skills
  • Excel
  • Business writing
  • Reporting
  • Strategy development and execution
  • Customer Service
  • Excellent oral skills
  • Content Writing
  • Social Listening
  • Social Platforms Management & Tracking
  • Community Connoisseur
  • Be able to follow algorithm changes closely
  • Digital Crisis Management
  • Digital Media Tools Management
  • Community Management
  • Visual Intelligence
  • Familiarity with web analytics platforms and monitoring
  • Knowledge of measurement tools and ability to respond
  • Familiarity with the different systems of advertising campaigns and paid promotion throughout various social media platforms.
  • Familiarity with managing blogs, discussion forums, ratings, and reviews.
  • Video editing/animation making basics
  • Illustrator/Photoshop basics

Position KPI

  • Design and implement a social media strategy that's in line with the brand identity, the company's audience, and goals
  • Designing social media campaigns for brand love and loyalty.
  • Define strategies to build/enhance the follower/fan base and to develop channels that strengthen engagement
  • Administer and control budgets for different strategic actions
  • Define content strategy, communication style, and control the execution of calendar content
  • Define and segment the user or "marketing persona" who the communication and actions will be directed towards
  • Educate and manage the social media team for community management across all social platforms.
  • Write, vet and edit community responses for social media management.
  • Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, etc.
  • Identify new digital marketing trends and ensure that the brand is in front of the industry developments.
  • In coordination with the brand team, define promotion campaigns, competitions, paid-advertising, events, and product launches, in order to implement them on various platforms that have been decided to be used
  • Execute social media efforts to improve KPIs, likes, shares, tweets, etc.
  • Maintain and create weekly, monthly, bi annual and annual reports for all social media platforms.
  • Manage and run all company specific digital assets including Facebook, Instagram, Twitter, Tik Tok etc.
  • Digital content creation in collaboration with PR and digital team.
  • Influencer marketing and digital partnerships with content creation parties.
  • Assist and support media buying function with creative content.
  • Define and control: social media KPIs, conversions and ROI objectives (always in coordination with the  marcom departments of brands and media buying)
  • Select what tools and apps will be used to perform tasks
  • Design and handle a social media reputation crisis
  • Guide research for market and industry insights in order to apply different strategies
  • Perform the role of the Community Manager to detect both threats and opportunities, as well as to measure the effectiveness of various actions.
  • Work closely with the client and the various departments of the company, to discuss the results and propose strategic improvements
  • Work on the development of strategic alliances within the social media industry for future actions that can strengthen the growth of communities and the brand.
  • Manage and collaborate with digital agencies.
  • Social Media Listening Tools Management
  • Closely track and anticipate competition moves
  • Monitor trends in social media to stay updated across different platforms, not only with the content that's already been created or cured.

Overview

  • Location: Islamabad
  • Job Title: Assistant Manager Digital
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