Regional Director Sales

Regional Director Sales Full-Time

RSS Client




Career Level


Primary Experience in




Primary Skills

 Responsible for leadership and development of the regional Sales team consisting of the in-direct sales channels Franchises & retail)
 Create, define, and execute on the Regional Sales Strategy.
 Drive operational excellence for the sales channels
 Constantly improve performance using coaching, training and continuous operational reviews, combined with liaising with other departments to ensure seamless execution of initiatives
 Ensure sales staff & the franchises have the tools to deliver world-class sales and customer service excellence
 The key outputs are to meet/exceed sales targets for both GSM and Financial Services, to deliver in an operational efficient and productive way

Position KPI

 Regional Sales Director is responsible for the overall coordination, the functional management and leadership of all of the sales activities of the region in accordance with the sales strategy and the business plan
 Responsible for working closely with the Director S&D & Sales planning team and provide input into strategic development of the business
 To understand that being the member of the management team of the company, the essential nature of the duties is to aid and to promote the management / administrative process and ensure execution strategy in line with Company’s Operating Model
 To ensure effective implementation of company's sales operation system and policies in the context of sales & distribution of Company products and services
 Manage overall sales process, hit the distribution health benchmarks
 Accountable & responsible for the regional Sales and Distribution budget /Trade budget
 Manage regional performance against agreed targets and budgets, and within policies and standards
 Responsible for meeting performance objectives such as the SIM sales, Recharge & FS sales
 To continuously increase the active number of retail outlets (i.e. SIM , Scratch Card etc) in the region
 Keep abreast of competitive issues in the market, and communicate these issues and potential -impacts to the business
 Responsible for compliance, regulatory & legal affairs for the region specific to the franchise /sales channel & adherence to PTA's SOP
 Execute the responsibilities of a company director according to lawful and ethical standards, as specified in the code of conduct
 Become O.E.(Operational Excellence) Advocates! Continue to lead in O.E. across all parts of the sales organization
 Work collaboratively with all other departments to ensure Regional sales department is aligned with strategic and tactical initiatives in the company and the region
 Responsible for developing and leading the sales team to deliver sustained competitive edge of Company at the point of purchase through the franchise channel
 Drive a performance based sales culture which consistently meets/exceeds their sales targets
 Act as a coach and leader to the sales mgmt team: provide strategic and tactical direction to team, monitor, prepare and conduct performance reviews, provide established sales objectives to team, ensure the sales team is motivated and performing to established standards
 Setting of sales objectives and goals both annual and monthly for the sales staff and the channel in line with the Company's business plan while ensuring profitability of the Franchise
 Develop a culture of knowledge sharing, learning, sharing ideas and feedback in an open and constructive way within the region to contribute to the development of a stronger and aligned customer centric organization
 Monitor performance (in relevant areas) according to agreed standards and take necessary action to communicate/advise/assist according to performance levels
 Provides leadership to the day-to-day operations of the sales department, while maintaining focus on the company's strategic goals
 Develop strategies to keep the sales channels performing and adapting to shifting market demands
 Increasing market share in existing markets / assigned region and maximize new business development opportunities.
 Maintain good relationships with the channel (Franchise & retail) and develop and implement strategies for expanding the company's customer base
 Promote positive relations with partners, vendors, and distributors and ensure that the channel is profitable and motivated to focus towards the business
 Ensure that franchise territories are followed strictly and no trans-shipment of sims, e-load and cards take place.

Years of Experience

08 Years or more


  • Location: Multan
  • Job Title: Regional Director Sales
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